Aliaksandra is the founder of Anticipate, a mental health app built around self-awareness, privacy, and support. She started Anticipate with a clear conviction: AI should not replace real therapy. Not only because of ethical concerns or the risk of reinforcing harmful beliefs, and not because the technology isn’t advanced enough — but because trust in AI therapy is already broken. People try it, feel worse, and disengage. Clinicians raise concerns. Communities shut down AI mental health discussions. No matter how advanced the technology becomes, rebuilding that trust would mean rowing against the current.
Anticipate takes a different approach. Instead of offering AI therapy, it focuses on helping people understand themselves better — through patterns, context, and personal data they control — so they can have more informed conversations with real professionals and make better decisions about their mental health.
To create Anticipate, Aliaksandra partnered with psychiatric researchers working on passive sensing to predict mood. She’s grateful for the opportunity to connect research, technology, and lived experience to build tools that genuinely support people.
Before founding Anticipate, Aliaksandra spent over a decade building and scaling marketing and growth systems for global consumer products. In 2017, she became Head of Marketing at SplitMetrics, helping shape the future of mobile marketing tools. She later moved to the UK to lead Product Marketing at Skyscanner, where she focused on app growth and marketing technology. In 2021, she joined Depop as Marketing Technology Lead, owning compliance management, multi-touch attribution, and core martech infrastructure.
Since then, Aliaksandra has worked as a Marketing Technology and Growth Advisor for multiple companies, including the female health app Flo, partnering closely with engineering and data teams to implement scalable, privacy-conscious systems.
In her free time, she enjoys long walks, hugging her pet, cooking, and watching TV — proudly living a boring, stable life.
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